If you have been looking into using Google AdWords then you may wonder how best to approach it. This short article will give you a few key ideas to help you get more traffic to your site!
What is a Quality Score?
You may have seen the term quality score around but what is it actually based on? Well no one actually knows the exact areas used to ascertain this score but there are a few areas that play a key role. These include the match between your keyword and your ad, keyword performance, the amount and quality of keyword related content on your page and website and how much time visitors spend at your website.
Keywords
Selecting the keywords to use is an area that requires a lot of thought. You will need to decide whether you should choose one single keyword or a keyword phrase. The keywords you choose will depend on what your site is about. Try carrying out some free keyword research first using google.com/key words or freekeywords.wordtracker.com to make sure you choose the best keywords possible.
Some keywords can be expensive so you will need to decide if you can recoup this later. It may be worth considering if you can get some of the top bidders to become associates of your site as well as perhaps offering competitors who can send traffic your way something back or buying exit traffic from other sites.
Checking your Ads
Once you have placed your ads you will of course want to know how they are doing. One option is to use Google's Traffic Estimator but this is not always the best way. You may find that your ads rank better by simply placing sensible bids and then checking back to see the average positions of your keywords. If you find they have not been working very well then you can change them as you see fit. It is important to be aware that Google tends to tell you your average position so your ads may in fact be ranking very highly in one area and not so great it others.
Lastly it is important to be aware that Google can disapprove ads if you do not meet with their editorial guidelines or if you violate their policies.
Click here to receive FREE online marketing advice and tips to help you run a profitable home business.
What is a Quality Score?
You may have seen the term quality score around but what is it actually based on? Well no one actually knows the exact areas used to ascertain this score but there are a few areas that play a key role. These include the match between your keyword and your ad, keyword performance, the amount and quality of keyword related content on your page and website and how much time visitors spend at your website.
Keywords
Selecting the keywords to use is an area that requires a lot of thought. You will need to decide whether you should choose one single keyword or a keyword phrase. The keywords you choose will depend on what your site is about. Try carrying out some free keyword research first using google.com/key words or freekeywords.wordtracker.com to make sure you choose the best keywords possible.
Some keywords can be expensive so you will need to decide if you can recoup this later. It may be worth considering if you can get some of the top bidders to become associates of your site as well as perhaps offering competitors who can send traffic your way something back or buying exit traffic from other sites.
Checking your Ads
Once you have placed your ads you will of course want to know how they are doing. One option is to use Google's Traffic Estimator but this is not always the best way. You may find that your ads rank better by simply placing sensible bids and then checking back to see the average positions of your keywords. If you find they have not been working very well then you can change them as you see fit. It is important to be aware that Google tends to tell you your average position so your ads may in fact be ranking very highly in one area and not so great it others.
Lastly it is important to be aware that Google can disapprove ads if you do not meet with their editorial guidelines or if you violate their policies.
Click here to receive FREE online marketing advice and tips to help you run a profitable home business.
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